LisaToday we shall be looking at Tracking clients campaigns.
But first let us define the terms.
What is a client?
A client can be defined as a person that gives you a job to do.
What does it mean to track?
Tracking is the act of keeping close tabs on a particular event.
What is a campaign?
A campaign is an activity that is targeted at a group of people.
So when you put it all together, Tracking clients campaigns is the process of monitoring the activities of your clients.
This activities are usually promotions of goods and services . so for example if you are given a job to help a client promote a certain product, event or service, it is very important that you help the client track his campaigns in order to know what and what to improve on when doing the campaign the next time.
So this article will not only explain the importance of Tracking clients campaigns but also teach you how to run the campaigns, things to look for when tracking them and everything you need to know to run a successful campaign.
Importance of Tracking clients campaigns
1. It helps you in measuring your performance: its not going to be fair for clients to keep wasting their money on campaigns when they are not getting any results. So tracking clients campaigns will help you to know how the campaigns are performing. So if you are able to successfully monitor the performance of a certain campaign, when you are running the next one you will know what to look out for. Knowing the performance of a campaign, will also keep you well informed on what to tell the clients about their campaigns. So the importance of tracking client campaigns and how it speaks volumes about the performance of their campaigns cannot be overemphasized.
2. It helps you to respond in real time : Tracking clients campaign helps you to respond to problems that might arise from the campaigns in real time. So if a customer is not happy you will be able to know what caused it, how the customer reacted as at that time and the factors that contributed for that customer to react the way he did. All these information will only be made possible as a result of tracking of the clients campaign. Knowing customers responses in real time also let’s you know the kind of solutions to give on successful completion of the campaign. If you don’t track them all you will get are accumulated statistics that won’t give you accurate results like real time responses.
3. To enable you plan better next time: This whole monitoring thing is not just valuable during the campaign duration but even when the campaign duration is over. After the campaign is over you can use the data you gathered to examine your strategy and truly know what works for you and your clients.
4. To increase your portfolio; once clients realize that you care about them to want to track and monitor their campaigns, they begin to refer more people to you which speaks volumes about your brand and will go along way in increasing your portfolio. And you know what that means more clients.
5. it builds client customer trust ; when you move beyond just running campaigns for your client but you care about the performance of their campaigns your clients will trust you more and more. And once this trust is established it is usually hard to break
Now that the importance of tracking clients campaign has been established let us go into the business of today and discuss what it really takes to tracking clients campaigns.
i started working with trendsng.com.ng last year and we had problem of traffic so my boss hired someone to run a campaign for him. How did the person he hired track the progress ot this campaign? Let me tell you how he did it.
Pre campaign formalities
My boss had several meetings with this guy before the campaign started. This meetings focused on things like budget and time period. So before you start any campaign , not to talk of tracking it, this are the things you need to discuss with your client.
Proper planning
Before the campaign starts it is important you draft a plan. To do this you have to gather all the information you can gather from your clients.
You should know what your clients actually wants. This will help you narrow down Tracking clients campaigns.
So we would be on the look out for reviews on google and comments from facebook, twitter, Instagram. etc
Choosing the right monitoring tool
Having identified the analytics that you would use in Tracking clients campaigns. The next step is to choose a proper monitoring. Examples of monitoring tools include ;
For emails ; Hubspot, mailchimp, drip,responset contact, snovio and email octopus
For general monitoring ; hive, trello, todoist, asana, casual, quorum, and newoldstamp
for customer relations ; salesforce, streak, zoho,
for analytics ; google analytics, acoustic, domo, crazy egg , mix panel
for social media ; hootsuite, social status, later, planoly, sprout social and buffer
after picking the right monitoring tool, the next thing is to talk about branding.
Make sure your brand is unique
It is very important that your brand is unique. Don’t just say because someone is using a brand and its working you to you want to go and go and copy his own style of branding.
So ensure you stay away from from copycatting if you want to go far.
Why the emphasis on unique branding?
you might be wondering why I am emphasizing on brand uniqueness.
If you brand is similar to others, when people are talking about it we wont know if they are taking about your campaign or the one you copied.
So to avoid confusion when Tracking clients campaigns, you are advised to remain unique at all times.
Make sure the client is okay with what you’re doing
In as much as what you are doing is for the clients good, taking permission before tracking clients campaign is very important.
Explain to him the importance of tracking his campaign and let him see reason for him to you allow him to track his campaign.
Taking permission from him makes him trust you more. He will be rest assured that you won’t do anything about his campaign without his consent.
Narrowing down what you are monitoring
You can also filter your tracking using location is country or state, Gender , age and any other indicator you think will be beneficial.
After you have set parameters the next step is the campaign proper.
When we talk about campaigns, We all talking about how well the online presence is . so basically we are looking at mentions in comments on social media, mention on review sites, what blogs had to say about the site etc
Campaign monitoring proper
To make your job of Tracking clients campaigns easy it will be nice if you divided all your work into folders. These folders could be based on keywords, location, time and device. Doing this will make documentation a lot more easier.
React in real time
Before the advent of modern tools , monitoring had to be delayed due to the ability of data to be accessed real time. In the past one will have to wait for daily emails to know whether your brand is mentioned or not.
But due to technological advancements in Tracking clients campaigns, you can now know if your clients are mentioned anywhere across the web. This gives you to chance to shape trends about your client and maintain good publicity to ensure the good reviews keep coming in.
If you are handling the social media campaign of your clients , then quick and prompt reactions and responses are required so that things don’t escalate, because on social media things grow like wild fire.
So once you see a complain or negative review quickly address it so as to avoid a bad trend and to maintain a credible complaint system for the brand.
Reporting to the clients
As the campaign goes into full swing. Its important not to forget that the clients need to what people are saying about their product.
If you have organized your mentions and conversation into folders it Will make client reporting very easy.
Also good monitoring tools can also let clients view dashboard directly using their guest sign in feature. This feature saves you a lot of stress in sending bulky reports.
But either you send the reports or let them see it themselves it saves you the stress of making spread sheets.
After the campaign is over
After all is said and done there is practically still work to do. you till have to evaluate your performances to see the tactics that were most effective
Analyzing key matrices
Tracking clients campaigns helps you to access to most efficient parts of your campaign, to make informed choices about our next campaign.
Monitoring tools assist you in tracking
Mentions
This the basic matrix in Tracking clients campaigns. For a example a sudden increase in mentions will signify that a plan is working.
It becomes more interesting if you compare the mentions across different social media platforms. This will show you which platform was more effective.
Reach
Reach gives you information about the number of people that have seen your campaign. You can filter them using the date, platform or even n the tag.
Sentiment
Monitoring tools usually come with built in sentiment analysis. This tells whether the people are complaining about the product or are giving good remarks.
This will be very important to your client as he will know where and where to work on to improve his product.
Finally report back to the clients
It is very crucial that you report back to the clients as this will build trust between you two and gives the chance to give your expert opinion on the report.
Lisa